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The campaign aims to celebrate and to provide more recognition of the spirit of young people dropped out of Indonesia. With the DO spirit in the soul, young people are expected not only proud to be the people of Indonesia but also has a strong spirit to do (DO) something positive for this country.
Lenovo plans InDOpendence Day activities will be conducted in four cities, namely Jakarta, Bandung, Yogyakarta, and Surabaya, which is divided into two phases, namely pre-Independence Day and during the Independence Day.
In the phase of pre-Independence Day, Lenovo will send the vehicle, called Wheels of DO into strategic locations in four cities on August 13 to 16 2011. At each location, teams will establish Lenovo Lenovo DO Station where they will place a TOWER of DO as well as an integrated camera. Well, in a location that was later Lenovo will distribute T-Shirt DO and DO Car Sticker for people who are around that location.
Lenovo also will visit and distribute DO T-shirt for a special audience who regularly behind the anniversary celebrations of independence of Indonesia, such as the red and white bendara sellers.
As for the consumer can obtain DO T-Shirt by exchanging pieces of print ads in InDOpendence Day Lenovo Exclusive Store (LES) and Think Exclusive Store (TES) in certain cities. Later, these people will be asked to wear a T-Shirt DO and gave testimony about what they do and proud of regarding Indonesia, recorded with the integrated camera of Lenovo.
Recording testimony will be uploaded to YouTube, while for the photos will be uploaded on the page up Lenovo Indonesia. While the special moments that occur in Lenovo DO Station will be a direct tweet via Twitter account Lenovo and reported directly by the radio station that became partners of their Twitter account.
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